I led the UX research and discovery to improve the user experience for our digital subscription platform. I helped coordinate the business and technical needs to create an intuitive user interface that increased new subscriptions and improved the conversion rate of existing subscribers into the digital news platform.
This was a long-term research project that focused on building trust with users who had become skeptical of news media. My team applied the principles of design thinking to find a creative solution. After several rounds of prototyping and testing, our answer was a customizable audible newscast.
The navigation is a cornerstone feature of any site. It reflects the structure of the site, and is a first indicator of how easy or hard a site will be to use. I conducted the research that included data analysis, card sorting, and many user interviews. We proposed a strategy that met the needs of engaged information seekers, as well as the casual browser.
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