I am the user advocate for my company. I work with newsrooms and revenue stakeholders to make sure everything we design and build has the reader in mind.
I spent most of my career working with technology and interface design for The McClatchy Company's online news division. Shortly after joining, I created a UX testing program on a shoestring budget, which covered little more than snacks and water for readers who would take the time to sit with us and work through tasks to test the usability of our classifieds and news interfaces. Our methodology was straight out of Steve Krug’s ‘Rocket Surgery Made Easy’. It really worked!
Today, I lead a program with a full spectrum of UX testing tools, and have set up a regular schedule of reader interviews and focus groups. Our mission is to create beautiful experiences that bring more readers to our content and balances the needs of our business stakeholders.