UX researcher and product designer
based in Raleigh-Durham, North Carolina

Optimizing the subscription funnel

Smoothing out a complicated journey

I led the UX research and discovery to improve the user experience for our digital subscription platform. I helped coordinate the business and technical needs to create an intuitive user interface that increased new subscriptions and improved the conversion rate of existing subscribers into the digital news platform.

Read More

Personalized news to go

Creating an experience of convenience and trust

This was a long-term research project that focused on building trust with users who had become skeptical of news media. My team applied the principles of design thinking to find a creative solution. After several rounds of prototyping and testing, our answer was a customizable audible newscast.

Read More